Hola! I’m Clara

I design software products that businesses are proud of, developers enjoy building and customers want to use

Get in touch

My 5+ years as a Product Designer, coupled with a background in Business, Finance, and Entrepreneurship, allow me to bring a unique perspective to your projects. This blend of skills lets me understand your business goals and translate them into user-centric solutions that drive results.

Services

01

Product Design ( UX / UI )

Ri⌂▤▦✓
Accounts payable › Bills › Bill detailsSearch   ⌕
BILL · DRAFT

Summer Studio

Invoice #INV-1042 · September 2026
$12,480.00
LINE ITEMAMOUNT
Design servicesCreative & production$8,400.00
Research sprintSeptember engagement$4,080.00

✦   Details, activity, and actions in one place.

AI-native accounting ERPLatest work

Making complex finance feel clear

At Rillet, I helped build an accounting ERP from the ground up. As the company grew from seed stage to a $1 billion valuation, I designed record details, approvals, and close management to show how clear, thoughtful software can change the way accountants work.

  • Record details, approvals & close management
  • Built as Rillet grew from seed stage to unicorn
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A real estate professional using the REO property app on a phone
Real Estate B2B

Elevate your mobile experience

With REO we disrupted the Real Estate Market in Germany. With a team of 4 Product Designers we created an easy-to-use software catering for the industry-specific needs and workflows of real estate professionals and their clients.

  • Features co-designed with customers
  • 37 % switched from legacy competitors
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Real Estate B2C

Enhance client interactions with automated workflows

I played a leading role in designing Engel and Voelkers Commercial's AI-powered customer portal, which automates time-consuming tasks like market valuations, listing generation, and property recommendations. This frees up their employees to focus on what matters most: their clients. The result? Increased customer satisfaction and more buildings sold.

  • Features that enhance focus
  • 45% shorter deal closing
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Engel & Völkers Commercial portal shown on a laptop
02

New launches and brand identities

MobilityFinance

Impactful solutions within tight timelines

Leveraging my expertise in designing projects from concept to launch, I deliver intuitive designs and successful products across different industries (for start-ups to established corporations).

For example, I spearheaded the design of a new e-bike app and branding materials for Bond´s growing customer base (delivery drivers), within a tight one-month timeframe. This involved actively collaborating with the tech team, defining and testing user flows, prototyping the app, and ensuring clear communication with developers throughout implementation and iterations.

  • Live in 1 month
  • 84% customer retention
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03

Design of Websites and Commercial Materials

Private EquityBeauty

Unique designs for a powerful online and offline presence

Tell the world who you are with unique brand identities and memorable messaging in your website. Built on no-code platforms, so that anyone in your team will be able to update it without the need of a designer or developer.

  • Scalable design
  • Built for you to manage
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About me

Clara Villafañe seated outdoors

Software tools aim to simplify our lives, yet I often think, “This can be done better.”

With the emergence of AI, the role of a designer goes beyond beautiful visuals. As a multidisciplinary designer, I’m recognised as a key player in high-performance teams. My business background complements my design craft, and this combination—along with fluency in German, Spanish, and English—has been crucial in launching successful software products for startups and corporations in industries such as real estate, finance, and micro-mobility.

It has also given me a unique perspective, allowing me to observe and understand how people tackle challenges worldwide. This insight drives me to create software products with design choices and functionality that elevate their purpose. I care deeply about the quality of my work, ensuring my products stay relevant and timeless.

In my free time, you’ll find me watching architecture videos, designing apartment interiors for friends, and swimming or kitesurfing in the Dutch sea—when it’s not freezing.

View CV